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Founding Sales Lead

St. John’s, NL (Hybrid)

Help build the commercial engine of an AI-powered safety company with real product, real customers, and industrial pilots deploying this summer.

Audyse is building intelligent PPE that restores clear communication and real-time situational awareness in the world's loudest, most dangerous workplaces. We've shipped product to 16 countries, we're well-funded, and we're deploying to industrial pilot sites this summer across oil & gas, marine, manufacturing, and heavy industry.

We're looking for a Founding Sales Lead to help us build our sales motion from the ground up. This isn't cold-calling from a script, it's figuring out how to sell a category-defining product into industries where the buyers are safety managers, operations leads, and EHS directors.


What You’ll Do

This is not a traditional BDR role, it’s a chance to help build the commercial engine of a deep-tech startup.

You will:

  • Lead sales outreach, qualification, and discovery with enterprise and mid-market industrial customers.
  • Run customer discovery to deeply understand problems, workflows, and buying processes.
  • Help shape our storytelling, messaging, and positioning based on real customer insights.
  • Work with the founding team to build and refine landing pages, funnels, and experiments to test what resonates.
  • Drive top-of-funnel pipeline, schedule demos, and support enterprise sales cycles.
  • Collaborate with marketing to grow our brand and voice within industrial safety and innovation.
  • Represent customer needs internally to influence product direction, features, and market fit.
  • Help craft pitch materials, case studies, decks, and customer-facing collateral.
  • Operate in a high-ownership, fast-moving environment where feedback cycles are short and impact is immediate.

This role is ideal for someone hungry to grow into a sales, marketing, or GTM leader.

What You Need

  • 2–5+ years in sales, business development, customer success, or marketing—startup or industrial experience is a plus.
  • Strong communication skills and the ability to translate technical concepts into customer value.
  • Comfortable speaking with managers, directors, and executives in industrial settings.
  • Ability to learn new industries quickly and ask smart, thoughtful questions.
  • Experience with CRM tools (HubSpot, Salesforce) and outbound email/LinkedIn workflows.
  • A blend of sales mindset + curiosity + storytelling ability.
  • Willingness to experiment with messaging, landing pages, and GTM tests.
  • Highly organized, persistent, and motivated by results and impact.

Bonus Points For

(Not required—just signs you’ll thrive here.)

  • Experience selling into manufacturing, mining, oil & gas, construction, or industrial operations
  • Experience building or optimizing landing pages (Webflow, Framer, Notion, etc.)
  • Background in early-stage startup sales or customer discovery
  • Experience with paid ads, content creation, or brand building
  • Technical curiosity—enough to learn how our device and cloud stack works

If you’re excited about what we’re doing but don’t check every box—please apply. Tenacity and curiosity matter more than a perfect resume.

Benefits

  • You're building the sales motion, not inheriting one. What you build becomes the playbook.
  • Direct access to the CEO and founding team. Your insights from customer conversations will shape the product.
  • Competitive salary + equity (your success is tied to ours!)
  • Flexible PTO
  • Hybrid Work Environment
  • Fast growth opportunities in sales, marketing, or GTM leadership

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